NAVI leads 'Make in India' line-up
Elaborating on the origin of NAVI and how this fun revolution will change the way India rides on two-wheels, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd, said: “With India having the world's youngest population, it is imperative for Brand Honda to connect with the youth. NAVI will take forward Honda's Fun DNA in India. From business point of view, almost 70% of 2wheelers sold in the country today have engine displacement upto 110cc. However most of the models here, irrespective of their segment - Motorcycle or Scooter - are lookalike without much differentiation in specs or features. Considering the potential & moving away from the Syndrome of Sameness, Honda R&D India challenged to create “New additional Value for India” – NAVI.”
NAVI is the first 100% Honda R&D India model – from concept development to commercial production.
NAVI's unconventional design is its uniqueness – a concept is very Mechanical & Clean. In its standard form, the design statement is FUN TO SEE and pure FUN TO RIDE. Providing endless possibilities in expression & Customization for the young customers - NAVI is designed in such a way, that it opens up a significant opportunity to modify & customize it to suit ones taste. And therefore pure FUN to Create.
Honda dealerships will provide a totally new environment and FUNtastic experience to the youngsters with a vibrant range of customized parts inside the showroom.
The standard NAVI will come in 5 colour options – Patriot Red, Hopper Green, Shasta White, Sparky Orange and Black.
Taking forward Honda's marketing initiative in the digital world, an exclusive android mobile booking application 'NAVI' was launched today especially for the generation hooked to social media. The application can be downloaded from Google PlayTM store by searching for 'NAVI' in the search bar and then installing it.
Starting today, youth across all cities in India can book their NAVI through the android application and enter the fun world of Honda.
