Unveiled at this year's SEMA show, the Seafoam Green pickup is a collaborative effort between Chevrolet and the surfing brand Hurley. Designed to get surfers to remote breaks, the mid-size, four-wheel-drive Colorado Z71 Hurley concept sits higher than its production-spec counterpart and rides on a set of 17-inch wheels wrapped in a set of knobby Goodyear Wrangler DuraTrac tires. A snorkel fitted to the right-front fender helps the four-door pickup wade through waters that may happen to stand between a group of surfers and their destination, while rear-mounted driving lights illuminate the Colorado's surroundings.
Adding to the concept's purpose-built nature is a roof-mounted surfboard rack, a bed-mounted Thule storage tray, and a Bimini-style bed cover that provides shade from the sun after a long day of surfing while also covering up valuables left in the truck's bed (at least from a distance). Inside, the Colorado Z71 Hurley concept is fitted with seats covered in a wetsuit-like, quick-dry material called ventiprene, which means passengers can keep their suits on upon calling it a day and driving back to civilization.
For better or worse, popping the hood reveals a mostly stock powertrain. Fitted with Chevy's latest 3.6-liter V-6 engine from the 2017 Colorado and an eight-speed automatic transmission, the Colorado Z71 Hurley concept flings 308 horsepower and 275 lb-ft of torque from its crankshaft, while exhaust gases exit the vehicle via a Chevrolet Performance exhaust system.
Although the Colorado Z71 Hurley concept is designed with surfers in mind, the truth is that this go-anywhere truck is an enticing prospect for any adventurer looking for a solid exploration rig. Versatile and off-road ready, the Colorado Z71 Hurley concept feels primed to attract a wave of consumers who partake in more varied activities than just surfing should Chevy decide to put the pickup into production.
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