In the video marketing space, we see a lot of things that really aren't that, well, groundbreaking.
More often than not the video software is just a re-hash of other launches put into a new “shell”. It doesn't move your marketing forward all the much. It is rare to find “gems” these days.
Videos, currently, are really a one-way conversation. People want to be engaged however most videos are telling people what to do, what to buy, what to [fill in the blank].
Now, what if you could take the one-way video and transform it into a conversation with the viewer, by having that viewer make choices during the video that would affect what offer/solution they saw from you? Wouldn't this increase the chances of longer engagement AND lead to more sales?
Enter Interactive Video
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